De Volksbank: banking with a human touch
SNS Bank NV will be renamed de Volksbank N.V. (de Volksbank) as from 1 January 2017. The four brands, ASN Bank, BLG Wonen, RegioBank and SNS, will retain their own names and customers will continue to bank with these brands.
The change of name emphasises the course the bank has set towards being a social, people-oriented and sustainable bank. A stable bank that provides simple, useful and affordable services and takes its responsibility. A family of distinctive banking brands where everyone feels at home. With one common mission: banking with a human touch.
De Volksbank is working on changing the bank in a modern and future-proof way. The traditional product-driven banking model will be turned around to a model organised around customers’ needs. The bank’s ambition is to optimise shared value by creating benefits for customers, taking responsibility for society, providing meaning for its employees and achieving returns for its shareholder.
One banking licence
The four brands will continue to operate under the banking licence of de Volksbank N.V. The banking licences of ASN Bank N.V. and RegioBank N.V. will subsequently lapse as at 31 December 2016. By continuing under one banking licence, the business operations of de Volksbank N.V. will become simpler and more efficient. Customers of the banking brands will be personally informed about the change.
De Volksbank N.V. will be a wholly-owned subsidiary of de Volksholding B.V. (currently SNS Holding B.V.). This holding is a direct subsidiary of NLFI, which issued depository receipts for shares to the Dutch State.
“The change of name into de Volksbank marks the beginning of a new period in the nearly 200 years of history of our bank. No commercial activities will be undertaken under the name of de Volksbank itself, but the new name underscores the common mission of our banking brands ASN Bank, BLG Wonen, RegioBank and SNS: banking with a human touch”, says Maurice Oostendorp, chairman of the Board of Directors of de Volksbank.